The Digital Seeker: A Guide For Digital Teams To Build Winning Experiences

Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy--asking not simply what does someone want, but why they want it--in order to achieve transformative results.

• | Author: Raj K. De Datta
• | Publisher: Columbia Business School Publishing
• | Publication Date: June 01, 2021
• | Number of Pages: 200 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0231202202
• | ISBN-13: 9780231202206