A Primer for Integrated Marketing Communications

A Primer for Integrated Marketing Communications - Hardback

Routledge
SKU:
9780415314206
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ISBN13:
9780415314206
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Description
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.


  • | Author: Philip Kitchen
  • | Publisher: Routledge
  • | Publication Date: Jul 08, 2004
  • | Number of Pages: 208 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 0415314208
  • | ISBN-13: 9780415314206
Additional Information
Author:
Philip Kitchen
Publisher:
Routledge
Publication Date:
Jul 08, 2004
Number of pages:
208 pages
Binding:
Hardback or Cased Book
ISBN-10:
0415314208
ISBN-13:
9780415314206
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