A Practitioner'S Guide To Account-Based Marketing: Accelerating Growth In Strategic Accounts - 9781398600881

Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.

• | Author: Bev Burgess, Dave Munn
• | Publisher: Kogan Page
• | Publication Date: June 29, 2021
• | Number of Pages: 312 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1398600881
• | ISBN-13: 9781398600881