Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)

Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.

• | Author: Pamela Walker Laird
• | Publisher: JHUP
• | Publication Date: January 15, 2020
• | Number of Pages: 506 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1421434172
• | ISBN-13: 9781421434179