Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.

• | Author: Hans-Ruediger Kaufmann
• | Publisher: Business Science Reference
• | Publication Date: Nov 30, 2012
• | Number of Pages: 676 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1466625244
• | ISBN-13: 9781466625242