Traces the single-generation transformation of sports from a cottage industry to a global business, reflecting on how elite athletes, agents, TV executives, coaches, owners, and athletes who once had to take second jobs worked together to create the dominating, big-ticket industry of today.
- | Author: Matthew Futterman
- | Publisher: Simon & Schuster
- | Publication Date: April 18, 2017
- | Number of Pages: 336 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 147671696X
- | ISBN-13: 9781476716961