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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Harvard Business Review Press
ISBN13:
9781625274496
$32.00
$29.33
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
- | Author: W. Chan Kim
- | Publisher: Harvard Business Review Press
- | Publication Date: January 20, 2015
- | Number of Pages: 320 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1625274491
- | ISBN-13: 9781625274496
- Author:
- W. Chan Kim
- Publisher:
- Harvard Business Review Press
- Publication Date:
- January 20, 2015
- Number of pages:
- 320 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1625274491
- ISBN-13:
- 9781625274496