? The purpose of this book is to analyse the current situation and trends of Instagram Marketing and apply the same for the social media marketing strategy. The main objective is to learn and understand customer behaviour on social media sites and what customers are looking for when they are following a company's Instagram account or similar accounts. ? The theoretical part of this book is presented to serve as a handbook for marketing on Instagram. Hence it is important that the reader also go trough the theoretical part in order to get a better understanding of the analytics and suggestions so that to improve Instagram profile and raise brand awareness. Other Vakuable Titles ¦ Twitter Marketing ¦ Facebook Marketing Simply In Depth.......