Applicability of Commodity Classification Theory to Internet Retail Marketing

In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.

• | Author: Leland Taylor
• | Publisher: VDM Verlag Dr. Mueller E.K.
• | Publication Date: Aug 04, 2008
• | Number of Pages: 152 pages
• | Binding: Paperback or Softback
• | ISBN-10: 383645825X
• | ISBN-13: 9783836458252