INTRODUCTION Businesses play a pivotal role in job and wealth creation in society and exist not by divine right, but like any other part of society, by the sanction of the community as a whole. It is expected to create wealth, supply market, generate employment, innovate, and produce a sufficient surplus to sustain its activities and improve its competitiveness while contributing to the maintenance of the community in which it operates.
- | Author: Ramakrishnan R
- | Publisher: Alagappa University
- | Publication Date: Jul 30, 2022
- | Number of Pages: 318 pages
- | Language: English
- | Binding: Paperback/Business & Economics
- | ISBN-10: 8987571726
- | ISBN-13: 9788987571720