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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

David Robertson

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Product Details
Author:
David Robertson
Publisher:
Currency
Publication Date:
June 24, 2014
Number of pages:
320 pages
Language:
English
Binding:
Paperback
ISBN-10:
0307951618
ISBN-13:
9780307951618

Overview

Reveals how the LEGO company was nearly pushed financial collapse by the advice of professional consultants, explaining how the company adapted the "Seven Truths of Innovation" to rebuild a stronger and more competitive business.


  • | Author: David Robertson
  • | Publisher: Currency
  • | Publication Date: June 24, 2014
  • | Number of Pages: 320 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 0307951618
  • | ISBN-13: 9780307951618

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