Overview
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
- | Author: Huda Khan|Richard Lee|Polymeros Chrysochou
- | Publisher: Routledge
- | Publication Date: Aug 18, 2022
- | Number of Pages: 164 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0367430363
- | ISBN-13: 9780367430368
