Overview

This book is for start-ups, start-downs (in the process of selling your business) and anyone who wants to take their established business to the next level. We will cover many areas beyond marketing. Together we'll reach into sales, management, idea generation, business growth and more for the answers you need to succeed. Just Tell Me More is not designed to be an in depth explanation of any one specific component of the long list of traditional and new media options available to you. Today there is no shortage of information available on the internet that will provide very detailed descriptions for every conceivable and sometimes inconceivable marketing tool. I wrote this book as an overview of many of the most common traditional marketing tools you will likely utilize to grow your business. I've tried to provide enough direction and insight to help you look at your marketing with some level of comfort. There is nothing to fear when you focus on your objectives, communicate them clearly, consider your options, source several potential suppliers for each component of your marketing mix and hire good people. Oh yes and continue to test and update any marketing tools you choose to use. This is not a feel good motivational or get rich quick book. There are no shortcuts or quick answers to marketing your business. It takes an investment of time, consistent effort and money. The good news is the rewards can go well beyond what you might imagine your business could ever do. So power through the challenges, have fun, get excited every day, be amazed by your success and know that you are being true to yourself when you are doing what you're passionate about.