Overview
Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out critical theories and definitions with select readings to introduce students to concepts
- | Author: Kristie Byrum
- | Publisher: Cognella Academic Publishing
- | Publication Date: Dec 07, 2018
- | Number of Pages: 340 pages
- | Language: English
- | Binding: Hardcover/Business & Economics
- | ISBN-10: 1516572823
- | ISBN-13: 9781516572823
