Overview
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations--
- | Author: Robert B Cialdini
- | Publisher: Harper Business
- | Publication Date: May 04, 2021
- | Number of Pages: 592 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0062937650
- | ISBN-13: 9780062937650