Overview
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.
- | Author: Doron P. Levin
- | Publisher: Mariner Books
- | Publication Date: Oct 17, 1996
- | Number of Pages: 368 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0156004747
- | ISBN-13: 9780156004749
