Overview
This text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands. Filled with the latest cutting-edge research, students will learn how to design strategies and tactics to effectively buildand manage brands.
- | Author: Deborah Roedder John, Carlos J. Torelli
- | Publisher: Oxford University Press
- | Publication Date: Nov 02, 2017
- | Number of Pages: 272 pages
- | Language: English
- | Binding: Paperback/Business & Economics
- | ISBN-10: 0190646004
- | ISBN-13: 9780190646004
