Overview
Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.
- | Author: John Hand
- | Publisher: OUP Oxford
- | Publication Date: Apr 10, 2003
- | Number of Pages: 454 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0199256934
- | ISBN-13: 9780199256938
