Overview
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
- | Author: T. Kono
- | Publisher: Palgrave MacMillan
- | Publication Date: Jan 17, 2007
- | Number of Pages: 263 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0230001998
- | ISBN-13: 9780230001992
