Overview
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
- | Author: G. Rusten
- | Publisher: Palgrave MacMillan
- | Publication Date: Nov 19, 2009
- | Number of Pages: 250 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0230203493
- | ISBN-13: 9780230203495
