Overview
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
- | Author: Jenny Darroch
- | Publisher: Palgrave MacMillan
- | Publication Date: Oct 23, 2009
- | Number of Pages: 176 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0230237304
- | ISBN-13: 9780230237308
