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Sensory Marketing - Hardback

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Product Details

Author:: B. HultÃ©n
Publisher:: Palgrave MacMillan
Publication Date:: May 21, 2009
Number of pages:: 183 pages
Binding:: Hardback or Cased Book
ISBN-10:: 0230576575
ISBN-13:: 9780230576575

Overview

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.