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The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers: Copywriting in a New Media and Marketing Era

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Product Details
Author:
T. Iezzi
Publisher:
Palgrave Macmillan
Publication Date:
December 14, 2010
Number of pages:
224 pages
Language:
English
Binding:
Paperback
ISBN-10:
0230613888
ISBN-13:
9780230613881

Overview

The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell.


  • | Author: T. Iezzi
  • | Publisher: Palgrave Macmillan
  • | Publication Date: December 14, 2010
  • | Number of Pages: 224 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 0230613888
  • | ISBN-13: 9780230613881

Categories

Paperback/Business & Economics

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