Overview
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
- | Author: Tobias C. Hoschka
- | Publisher: Palgrave MacMillan
- | Publication Date: Jul 12, 1994
- | Number of Pages: 174 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0333628144
- | ISBN-13: 9780333628140
