Overview
This book is intended for those who are conducting their first systematic study of strategic management. In addition to the introductory concepts in management, the book focuses on the classic concepts of strategy. The text also addresses strategy from a more global perspective, introducing other topics that give a more comprehensive understanding of the firm and that are extremely relevant to strategy, namely marketing, management accounting, operations management and logistics management.
- | Author: Joao Catarino
- | Publisher: Lulu.Com
- | Publication Date: Oct 01, 2018
- | Number of Pages: 134 pages
- | Language: English
- | Binding: Paperback/Business & Economics
- | ISBN-10: 0359127533
- | ISBN-13: 9780359127535
