Overview

Part I. Theoretical framework -- Semiotic conflicts in strategic communication: conceptualising the conflict of meanings, on the specificity of the informational influencing on social media, information conflicts and strategic narratives -- A semiotic approach to conspiracy theories: studying conspiracy theories spreading on the Internet, the functions of identity creation in conspiracy theories, the semiotic approach to conspiracy narratives -- Part II. Semiotic analysis of strategic Soros conspiracy narratives -- Strategic Soros conspiracy narratives in politics, marketing and alternative knowledge: strategic construction of conflict in conspiracy narrative, George Soros - the Grand Old Scapegoat of contemporary conspiracy narratives, the strategic devices of the Soros conspiracy narratives -- The main meaning-making mechanisms of strategic conspiracy narratives, conspiracy theories as a trigger of affective communication, transmedial strategic conspiracy narratives.