Overview
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
- | Author: Linda F Alwitt, Andrew A Mitchell
- | Publisher: Routledge
- | Publication Date: Jul 20, 2023
- | Number of Pages: 318 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0367498952
- | ISBN-13: 9780367498955
