Overview
Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.
- | Author: Taylor & Francis Group
- | Publisher: Routledge
- | Publication Date: Mar 18, 2022
- | Number of Pages: 206 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0367609053
- | ISBN-13: 9780367609054
