Online Place Branding (Routledge Advances In Management And Business Studies)

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

• | Author: Phoenix Lam
• | Publisher: Routledge
• | Publication Date: Jun 30, 2022
• | Number of Pages: 204 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367695790
• | ISBN-13: 9780367695798