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Relationship Marketing In The Digital Age (Routledge Studies In Marketing)

Name: Relationship Marketing In The Digital Age (Routledge Studies In Marketing)
Brand: Routledge
SKU: 9780367786922
Price: 67.75 USD
Availability: InStock
Author: Robert W. Palmatier, Lena Steinhoff
ISBN: 9780367786922

$67.75

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Product Details

Author:: Robert W. Palmatier, Lena Steinhoff
Publisher:: Routledge
Publication Date:: Mar 31, 2021
Number of pages:: 244 pages
Language:: English
Binding:: Paperback
ISBN-10:: 0367786923
ISBN-13:: 9780367786922

Overview

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.