Relationship Marketing In The Digital Age (Routledge Studies In Marketing)

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

• | Author: Robert W. Palmatier, Lena Steinhoff
• | Publisher: Routledge
• | Publication Date: Mar 31, 2021
• | Number of Pages: 244 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367786923
• | ISBN-13: 9780367786922