Overview
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
- | Author: W. Timothy Coombs, Jennifer L. Harker
- | Publisher: Routledge
- | Publication Date: 16-Sep-21
- | Number of Pages: 172 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0367902990
- | ISBN-13: 9780367902995
