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Nobrow: The Culture of Marketing + The Marketing of Culture

Nobrow: The Culture of Marketing + The Marketing of Culture

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Product Details
Author:
John Seabrook
Publisher:
Knopf Doubleday Publishing Group
Publication Date:
Feb 06, 2001
Number of pages:
240 pages
Binding:
Paperback or Softback
ISBN-10:
0375704515
ISBN-13:
9780375704512

Overview

From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture. In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where "good" means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture-entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others-Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.


  • | Author: John Seabrook
  • | Publisher: Knopf Doubleday Publishing Group
  • | Publication Date: Feb 06, 2001
  • | Number of Pages: 240 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0375704515
  • | ISBN-13: 9780375704512

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