Buyology: Truth and Lies About Why We Buy

Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.

• | Author: Martin Lindstrom
• | Publisher: Currency
• | Publication Date: February 02, 2010
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0385523890
• | ISBN-13: 9780385523899