Overview
Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.
- | Author: Martin Lindstrom
- | Publisher: Currency
- | Publication Date: February 02, 2010
- | Number of Pages: 272 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0385523890
- | ISBN-13: 9780385523899
