Overview
Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.
- | Author: Kalyan T. Talluri
- | Publisher: Springer
- | Publication Date: Feb 23, 2005
- | Number of Pages: 713 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0387243763
- | ISBN-13: 9780387243764
