Overview

In recent years, health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. This recognition of the impact - both positive and negative - of communication in healthcare is generating growing interest in the field of health communication. Combining comprehensive background with detailed applications, this uniquely practical reference presents the basic theory and concepts underlying the health communication field. It provides real-world strategies for designing, implementing, and evaluating programs along with up-to-date coverage of print, broadcast, digital, and interactive health media. The authors include profiles of target populations with specific health needs and case examples illustrating what works and what doesn't. Sidebars, glossary, Web links, and other tools round off this helpful reference.