Overview
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
- | Author: Gillian Dyer
- | Publisher: Routledge
- | Publication Date: Nov 18, 1982
- | Number of Pages: 248 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0415027810
- | ISBN-13: 9780415027816
