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The Role of Resources in Global Competition

Name: The Role of Resources in Global Competition
Brand: Routledge
SKU: 9780415237116
Price: 132.75 USD
Availability: InStock
Author: John Fahy
ISBN: 9780415237116

John Fahy

$132.75

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Product Details

Author:: John Fahy
Publisher:: Routledge
Publication Date:: Aug 23, 2001
Number of pages:: 218 pages
Binding:: Hardback or Cased Book
ISBN-10:: 0415237114
ISBN-13:: 9780415237116

Overview

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.