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Performing Consumers: Global Capital and its Theatrical Seductions

Performing Consumers: Global Capital and its Theatrical Seductions - Hardback

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Product Details
Author:
Maurya Wickstrom
Publisher:
Routledge
Publication Date:
May 15, 2006
Number of pages:
184 pages
Binding:
Hardback or Cased Book
ISBN-10:
0415339448
ISBN-13:
9780415339445

Overview

An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.


  • | Author: Maurya Wickstrom
  • | Publisher: Routledge
  • | Publication Date: May 15, 2006
  • | Number of Pages: 184 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 0415339448
  • | ISBN-13: 9780415339445

Categories

Business & Economics

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