Overview
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
- | Author: Jennifer Lees-Marshment
- | Publisher: Routledge
- | Publication Date: Oct 08, 2009
- | Number of Pages: 320 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415427223
- | ISBN-13: 9780415427227
