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Global Public Relations: Spanning Borders, Spanning Cultures - Hardback

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Product Details

Author:: Alan R. Freitag
Publisher:: Routledge
Publication Date:: Feb 01, 2009
Number of pages:: 328 pages
Binding:: Hardback or Cased Book
ISBN-10:: 041544814X
ISBN-13:: 9780415448147

Overview

This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.