Overview
Based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan, Philippe d'Iribarne looks at how a Western company can and should manage its cross-cultural, corporate values in its foreign subsidiaries and whether these values are universal or only Western specific.
- | Author: Philippe D'Iribarne
- | Publisher: Routledge
- | Publication Date: May 08, 2012
- | Number of Pages: 134 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415504635
- | ISBN-13: 9780415504638