Positioning Theory and Strategic Communication: A new approach to public relations research and practice

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

• | Author: Melanie James
• | Publisher: Routledge
• | Publication Date: Jun 06, 2014
• | Number of Pages: 242 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0415532639
• | ISBN-13: 9780415532631