Overview
Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.
- | Author: John Fiske
- | Publisher: Routledge
- | Publication Date: Sep 30, 2010
- | Number of Pages: 256 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0415596513
- | ISBN-13: 9780415596510