Overview
This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a special issue of the Journal of Political Marketing.
- | Author: Christine B. Williams
- | Publisher: Routledge
- | Publication Date: Dec 06, 2012
- | Number of Pages: 146 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415627338
- | ISBN-13: 9780415627337
