Overview
In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and Mengniu have attempted to transform their cultures, and how they represent themselves as complying with the Chinese government's interpretation of "positive" corporate culture.
- | Author: Colin Hawes
- | Publisher: Routledge
- | Publication Date: May 28, 2012
- | Number of Pages: 180 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415697069
- | ISBN-13: 9780415697064
