Overview
This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.
- | Author: Hedley Smyth
- | Publisher: Routledge
- | Publication Date: Sep 30, 2014
- | Number of Pages: 314 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0415705096
- | ISBN-13: 9780415705097
