Overview
This volume seeks to provide a critical introduction to the under-theorized concept of Glocalization. Historically theorists have intertwined the concepts of the 'global' and the 'glocal' or have subsumed the 'glocal' under other concepts - such as cosmopolitanization. Moreover, theorists have failed to give 'local' due attention in their theorizing. Victor Roudometof argues that the terms 'global', the 'local' and the 'glocal' are in need of unambiguous and theoretically and methodologically sound definitions.
- | Author: Victor Roudometof
- | Publisher: Routledge
- | Publication Date: Jun 21, 2016
- | Number of Pages: 188 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0415722373
- | ISBN-13: 9780415722377
