Overview
A strong reputation is an asset of importance that no agency can afford to neglect, as it gives power and access to critical resources. However, it must be built, maintained, and protected. This volume critically analyzes the significance of reputation and branding-related activities in the public sector, paying special attention to strategies, with case studies covering countries such as Norway, Sweden, Denmark, Australia, Israel, and the United States.
- | Author: Arild Wæraas
- | Publisher: Routledge
- | Publication Date: Nov 26, 2014
- | Number of Pages: 250 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415729777
- | ISBN-13: 9780415729772
