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Audience Research Methodologies: Between Innovation and Consolidation

Audience Research Methodologies: Between Innovation and Consolidation

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Product Details
Author:
Geoffroy Patriarche
Publisher:
Routledge
Publication Date:
Jul 29, 2013
Number of pages:
268 pages
Binding:
Hardback or Cased Book
ISBN-10:
0415827353
ISBN-13:
9780415827355

Overview

The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.


  • | Author: Geoffroy Patriarche
  • | Publisher: Routledge
  • | Publication Date: Jul 29, 2013
  • | Number of Pages: 268 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 0415827353
  • | ISBN-13: 9780415827355

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