Overview
Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.
- | Author: Elizabeth Evans
- | Publisher: Routledge
- | Publication Date: Feb 14, 2011
- | Number of Pages: 220 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415882923
- | ISBN-13: 9780415882927
